Personal agronomy, simplified.


Family owned, independent ag retailer servicing the Midwest since 1979

By PRESS RELEASE March 19, 2026
Atlanta, Ind. — Beck’s, the largest family-owned seed company and third largest seed brand, today announced they’ve acquired the exclusive licensing rights of the SOYLEIC™ soybean patents from the Missouri Soybean Merchandising Council (MSMC), marking a significant milestone in farmer-driven innovation and expanding new market opportunities for farmers across the United States. Developed through decades of farmer-funded research at the University of Missouri and United States Department of Agriculture – Agricultural Research Service (USDA-ARS), SOYLEIC® soybeans are a high oleic, low linolenic variety designed to deliver soybean oil with improved stability and performance without hydrogenation. This results in a longer shelf life, improved performance under high-heat, and a domestically sourced alternative to imported oils. These benefits directly connect farmer production to growing end-user demand. “This is a major win for farmers,” said Casey Wasser, CEO and executive director of Missouri Soybeans. “SOYLEIC represents years of research, investment, and persistence. Beck’s acquisition validates that work and ensures this technology has a clear path to scale, stability, and long-term value.”  MSMC spent years protecting the integrity of the trait, supporting university research and building pathways toward commercialization. With this acquisition, Beck’s will now lead those efforts by expanding seed production, supporting agronomic placement, and developing market channels to take high oleic soybeans to the next level. “This investment transitions SOYLEIC from a successful, farmer-funded research initiative into a scalable commercial product,” said Scott Beck, president of Beck's. “With our footprint across the U.S., the technology is now positioned to reach more farmers and deliver a consistent supply to processors and end users." Beck’s is making the SOYLEIC trait broadly available to other current and pending seed licensees, while continuing to expand SOYLEIC throughout the US. All farmers can continue to enjoy the benefits of SOYLEIC in brands they know. Beginning with the 2027 growing season, Beck’s plans to offer two SOYLEIC non-gmo varieties as well as three SOYLEIC+TECH™ soybean varieties, with the SOYLEIC + TECH varieties featuring the Enlist® E3 trait package. This positions farmers with a competitive, high-value option in a growing specialty soybean market. SOYLEIC is a naturally occurring trait, which provides flexibility in trait integration and removes certain regulatory barriers when stacking future technologies, which will be a crucial advantage as new traits continue to emerge. What Can Farmers Expect from Beck’s Commercialization of SOYLEIC? Improved market access for high-oleic soybeans Greater confidence through established commercialization New opportunities in value-added production By combining farmer-driven innovation with Beck’s farmer-first approach, SOYLEIC represents a long-term opportunity for Beck’s to bring farmers more choices and improve their operation’s profitability. For more information about Beck’s products and services, visit http://www.beckshybrids.com .
By Tri-Ag March 2, 2026
If BASF or Bayer Crop Protection are part of your plan this season, now is the time to get orders entered so you do not miss key financing options.
By Tri-Ag February 23, 2026
To help maximize efficiency and avoid costly mistakes, we are providing you with this checklist of activities to complete before planting.
By Tri-Ag February 19, 2026
That’s why we don’t sell nutrients based on analysis alone — and we don’t chase sources without understanding the numbers.
By Tri-Ag February 9, 2026
At Tri-Ag, every product in the tank has a clear job. NanoBond nutrients are not about adding more; it’s about improving efficiency when timing, stress, and return matters the most. NanoBond technology uses advanced nano-scale delivery to improve uptake and movement in the plant, allowing low use rates for all season passes and system-based nutrition plans. Where each NanoBond product fits
By TriAg February 2, 2026
Farm on Purpose is the philosophy behind Yield Innovations; making agronomic decisions with intention, integrity, and accountability. Tri-Ag is proud to be a Yield Innovations Consultant, helping growers apply that approach at the field level with recommendations that fit your acres, goals, and budget. Rather than a one-size-fits-all program, decisions align as a system… improving efficiency, protecting yield potential, and supporting long-term sustainability. If you want to see how Yield Innovations products can strengthen your program, Tri-Ag is here to help you build a plan on purpose. Learn more at www.yieldinnovations.com
By TriAg January 27, 2026
Potassium is not a “nice to have.” It’s a profit protector. Potassium, spoon fed through the TAPS program, is provided to crops in available forms, in the right places and the right times.
By TriAg January 15, 2026
Water and spray chemistry can quietly reduce performance and ROI if it’s not managed. Use NANO pHLOW as a simple add-in to support more reliable applications and smoother tank performance.
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About

Tri-Ag is a fourth-generation, family-run retailer built on an agronomy-first model and personal service. We pair hands-on scouting with tailored plans throughout the season, led by local sales agronomists who know your fields. As an independent partner, we focus solely on grower outcomes, not standardized programs, with a full portfolio from leading brands and financing that meets you where you are.

Products & Services

Tri-Ag offers a full portfolio of leading brands across seed, chemistry, and nutritionals, plus flexible financing to fit your season. Our agronomy team delivers hands-on scouting, fertility planning, and in-season nutrition support, then helps you select, source, and schedule products with simple use rates and clear timing.

Our Partners

Quotation mark.

“We have been working the past several years with Yield Innovations to develop a systems approach for our unique farm. It's been a great yield journey, learning the agronomics behind WHY we are putting together the specific products into our system that we are. We are seeing progress and excited for the future with Yield Innovations as a key partner.”


Kline Family Farms